About Watters Designs

Sydney Watters Rohleder and Vatana Watters
We’ve also been lucky to be all that to style influencers, celebrities and inspirational women who’ve hit runways and red carpets, and appeared in TV shows and movies in our designs. Our tight-knit team is as passionate about creating innovative designs and attention to detail, as we are about bringing those ideas to life. Today we’re the yes for women all over the world, from Dallas to San Miguel to Florence. And while we’re global, each dress is still our baby – designed and sent with love deep in the heart of Dallas, Texas.
Bring on the Watterworks!
Many moons ago, (1986 if you’re the numbers type), a light went off in the mind of Vatana Watters. She’d been designing one-off dresses for herself, as well as friends and family – who came up empty-handed when looking for dresses that didn’t feel cookie-cutter. So Vatana took a vow (ha), to take matters into her own hands. Fast forward to now. The Watters family has become a creative team of designers, pattern makers, and seamstresses. Our focus – know fashion, pick up on trends and understand how brides’ wants and needs to evolve. Drama, comfort, style, versatility, and individuality. We want to be all that to brides and bridesmaids.
Literally growing up with the company our Style Director, Sydney Watters Rohleder, has an innate sense of the brand. She’s got the pulse of her generation’s style, not to mention being kind of a nut for fashion herself. (Apple never falls far from the tree, right.) Working elbow-to-elbow with the design team, she helps shape the creative direction for each collection and brand.
ABOUT
MEET SYDNEY
BRAND DIRECTOR
Our Brands
She's doing modern luxury her way, ahead of the curve and confident in sumptuous fabrics with details that make you look twice.
She's sexy and fun in the best way—perfectly her from sweeping ballgowns to barefoot beach ceremonies. Accessible luxury that feels anything but.
BROWSE WATTERS
BROWSE LOCKET
She's effortlessly romantic and free-spirited—from airy bridal gowns to unscripted boho touches, she wears it her way.
BROWSE WILLOWBY
She’s every bride, and this little white dress gets her.
Go to bywatters.com
Sydney Watters Rohleder
Our Team